IT Cosmetics, the magically transformative beauty product company, has recently released two fantastic products to make your eyes look younger and more beautiful. They are (with descriptions from the website:
Bye Bye Lid Lines ($24.00 USD) is an anti-aging and crease-proof eye shadow primer that gives you the power to finally say “bye bye” to pesky eye shadow creasing and hello to maximum pigment payoff! Bye Bye Lid Lines offers a universal translucent finish that blends perfectly and invisibly into eyelids of every skin tone. The truly innovative formula contains high concentrations of Vitamins A, C, E & K – proven to help reduce discoloration while warding off free-radicals throughout the day. Plus the hydrolyzed collagen works to help smooth out the look of fine lines and wrinkles. This creates the perfect plumped canvas before you even begin to apply your eye shadow!
• Green tea extract helps to target puffiness
• Vitamin K helps to target discoloration
• Acai and grapeseed oil help to provide ultimate anti-aging benefits
What I think: I believe eye primers are essential to keeping eye makeup fresh all day. This primer is amazing. Once applied, lines are smoothed and wrinkles seem to fade away. You get an even canvas to play with. The texture is silky, but it dries so that you can apply your shadow over it. My eye shadow stayed on for hours and looked great!
Brow Power™ Universal Eyebrow Pencil with Brow Enhancing Technology ($24.00 USD) transforms and adjusts to all brow hair colors. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof & smudge-resistant. It Cosmetics Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss, and helps restore your brow hair follicles – promoting the look of healthy hair growth and health.
• Contains Brow Enhancing Saw Palmetto, Nettle Extract, Horsetail Extract, Green Tea Extract, Grapeseed Extract
• Paraben-free, Non-comedogenic, Hypo-allergenic
• Waterproof, Sweatproof and Smudge-Resistant
• Universal shade adjusts to all skin tones and hair colors
What I think: I sometimes forget about my brows. They are so dark that they are almost black and they have a pretty good shape to them. But they are getting thinner as I age. So a nice pencil that matches my color and is easy to apply really gives my brows (and whole face) a polished look. This pencil works on my dark brows when I press down firmly on them with it, but would also work on lighter brows with a softer touch. The spooly on the other end helps blend in and brush out unruly brows. I really recommend this product!